Indicium AI
A unified global brand for a pure-play AI consultancy.
View Case StudyFrom Brief to Breakthrough
Rebrands, growth campaigns and digital builds, judged the way we'd want our own work judged, by what changed for the business afterwards. The design awards can look after themselves.
Selected Work
A unified global brand for a pure-play AI consultancy.
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Category-defining brand and growth system for digital healthcare.
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Collège Sainte-Anne is a private French-language educational institution founded in 1861.
View Case StudyBrand and digital build for a digital-asset insurer.
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How a Project Actually Moves
We spend real time in your business, your market and your data before anyone opens a design file.
We agree the one strategic angle everything else gets built around, and write it down so nobody drifts.
Design, build and production, held to a standard your board would sign off.
The work goes live with a number attached, and a plan for hitting it.
We read the results, stop what isn't working and put more behind what is.
Sector Experience That Doesn't Start From Zero
The channels change by sector. The way buyers decide mostly doesn't. We've worked across enough categories to start every brief already knowing what didn't work last time.
In Their Words
“Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”
“What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”
“We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”
“Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”
“Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”
Who's Running the Room
We staff on one rule. The people who win your business are the people who work on it. That starts with the founder.
Founder & CEO
Founded Koncept and still takes the first call on every account. Fifteen-plus years in brand and growth across the UK, GCC and APAC.
Chief Financial Officer
Strategic financial leadership
Chief Marketing Officer
Strategic marketing leadership
Chief Operations Officer
Operational excellence specialist
Creative Director
15 years building brand identities for D2C and hospitality clients across three continents.
Director of Globalisation - APAC
Runs the Adelaide office and the APAC accounts.
Head of Operations
Builds the systems the work runs on, and the audits that keep it honest.
Head of Marketing
Former in-house strategist for two Fortune 500 retail brands; now shapes positioning for Koncept's global roster.
Head of SEO
FAQs
We work primarily across e-commerce & D2C, healthcare, real estate, education, food & beverage, construction, technology & SaaS, and hospitality - though the underlying challenge across industries is usually the same: be seen, be trusted, be chosen.
It depends on the service and starting point, but our performance clients see an average growth of 92%, and our brand and creative projects are built around measurable outcomes like conversion rate, engagement, and cost-per-lead - not just visual polish.
Paid campaigns typically show an early signal within 4 to 6 weeks. SEO and organic growth generally take 4 to 6 months to compound meaningfully. Brand and creative projects usually run 6 to 12 weeks from strategy to launch.
Both. Some engagements are project-based - a rebrand, a website build - while others are ongoing retainers for growth and performance marketing, since that kind of work compounds over time rather than finishing on a delivery date.
Not always - some clients prefer confidentiality, especially around specific metrics or strategy details. Where we can share, we do, with real numbers and real context.