Deadstock Coffee
A coffee brand with a genuine following and a shop that did not look like the same company. We closed the gap between the culture and the checkout.
Creative Production
The Challenge
Two Different Brands
The social presence had personality and an audience. The store had product photography on a white background and nothing else.
The Strategy
Why We Went This Direction
We carried the culture through to the transaction.
Execution
What We Actually Did
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Creative Direction
One visual and verbal system across social, packaging and store, so arriving from Instagram feels continuous.
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Merchandising Rebuild
Bundles and subscriptions structured around consumption habits rather than SKU categories.
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Lifecycle Email
Post-purchase and replenishment flows written in the brand's own voice.
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Content Engine
A repeatable shoot format that keeps the store stocked with creative without a new production each month.
The Impact, Quantified
Performance You Can Measure
| Metric | Before | After |
|---|---|---|
| Direct online revenue | Baseline | 2.6x in 2 quarters |
| Average order value | Baseline | 34% higher |
| 90-day repeat rate | 22% | 58% |
The Work, As It Happened
Execution You Can See
In Their Words
What clients say when we're not in the room.
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“Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”
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“What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”
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“We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”
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“Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”
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“Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”
Where Else We’ve Delivered
