IVY Dentals
Break the Limit.
A complete brand and content system for G180, a plant-powered performance supplement built around energy, endurance and metabolic performance. With only a basic logo to begin with, the project transformed G180 into a bold, high-performance visual universe built for launch across digital and print.
Brand & Strategy · Creative & Production · Growth & Performance
The Challenge
Launching With More Than Just a Logo
G180 came to the project with a product, a basic logo and a six-week window to prepare for market launch.
The ambition was bigger than creating a visual identity. G180 needed a complete brand universe capable of communicating energy, endurance, movement and performance while remaining accessible to both serious athletes and people who train as part of an active lifestyle.
The challenge was to build that system quickly, giving the brand enough visual strength and flexibility to perform across launch content and physical materials.
- Establish a complete visual identity from a minimal starting point
- Make the brand feel energetic, athletic and performance-driven
- Create a visual language that could speak to both athletes and everyday fitness users
- Develop launch-ready assets within a compressed six-week timeline
The Strategy
Turning Brand Attention Into a Growth Engine
We treated the website as more than a digital storefront. It became the centre of a wider acquisition and retention ecosystem.
The strategy connected digital branding, ecommerce, paid media and email around one commercial objective: bring customers into the Burger Boi ecosystem, convert them efficiently, and create opportunities to bring them back.
The six-week build established the foundation, followed by two quarters of campaign optimisation to continuously improve performance across the funnel.
The strategic focus:
Execution
What We Actually Did
We translated the strategy into a connected digital growth system rather than treating each channel as a separate deliverable.
-
Built the digital storefront
Designed and developed the Shopify experience around product discovery, brand storytelling and conversion, giving customers a clearer path from browsing to ordering.
-
Strengthened the digital brand
Extended Burger Boi's visual identity into the digital experience, creating a more distinctive and consistent expression across customer touchpoints.
-
Connected acquisition to conversion
Structured Meta and Google campaigns around the digital experience, creating a clearer relationship between paid traffic, landing experiences and purchase intent.
-
Built the retention layer
Introduced Klaviyo as an owned communication channel, giving Burger Boi a way to capture, engage and re-engage customers beyond paid acquisition.
-
Optimised the system over time
The initial build became the starting point for two quarters of campaign optimisation, using performance signals to continuously refine acquisition and conversion.
The Impact, Quantified
Performance You Can Measure
The project was designed around a measurable growth loop:
Acquire → Convert → Retain → Optimise
The initial six-week build established the infrastructure across Shopify, Meta, Google and Klaviyo, while the following two quarters focused on improving how those channels worked together.
What the system enabled
| 6 WEEKS | Digital build and launch |
|---|---|
| 2 QUARTERS | Campaign optimisation |
| 4 CHANNELS | WORDPRESS · Meta · Google · Klaviyo |
| 1 CONNECTED FUNNEL | From paid discovery to owned customer retention |
The Work, As It Happened
Execution You Can See
The work moved from brand foundation to digital build, then from launch to continuous optimisation.
The first phase established the Shopify experience and the digital brand system. The second connected acquisition and retention through Meta, Google and Klaviyo. From there, campaign performance informed the next round of decisions.
Build the foundation. Launch the experience. Read the signals. Optimise what matters.
The result was not simply a new website or a collection of marketing channels. It was a more connected digital ecosystem designed to make Burger Boi's brand work harder commercially.
In Their Words
We'll Let the Results Do Most of the Talking
-
“Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”
-
“What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”
-
“We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”
-
“Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”
-
“Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”
Where Else We’ve Delivered
