[ ABOUT KONCEPT DIGITAL ]
We don't sell marketing. We sell the numbers behind it.
Koncept Digital is a full-service agency, UK headquartered with teams in India and Australia, for companies that want their brand and their growth run by the same senior people. Every campaign carries a number. Every number traces back to a decision. That's the whole pitch.
We work at a point where strategy, technology, and design become one language.
About Koncept Digital
Our clients don't hire us for hours. They hire us for outcomes.
We work with mid-sized and enterprise brands whose marketing has ended up spread across three agencies and a freelancer, and turn it into one plan with one number on it.
UK headquartered, delivery teams in India and Australia. Senior specialists rather than account layers. AI for the busywork, people for the thinking.
Industry Snapshot
- Typical Business Models
- D2C-only, hybrid D2C + marketplace, wholesale-to-D2C transition
- Key Channels
- Paid social, Google Ads, SEO, Amazon/Flipkart marketplaces, email/SMS retention
- Core KPIs
- Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Ad Spend (ROAS), conversion rate, repeat purchase rate
Our Story
How we got here, and why we're built like this.
The problem we kept running into
Every founder we spoke to had the same scar tissue. The big networks delivered polish, but every decision went through four layers of account management before it reached anyone who could make it. The small studios were sharp and fast, and broke the moment a client's ambitions outgrew their headcount.
What we did instead
We built an agency that refuses to pick a side. Strategy, creative and performance sit in one room, run by senior operators who don't get swapped out after the pitch. We built the delivery model around three time zones instead of one office clock, so a client in Sydney or Toronto never waits a day for a decision.
Where we are now
That model now runs across 30-plus markets and nine sectors, from a UK headquarters and delivery teams in India and Australia. The track record is on the Work page, with the numbers in.
Why Us, Specifically
Five things we won't bend on.
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AI-assisted,
human-decidedWe use AI to speed up research, reporting and production. The strategy is still human. The grunt work isn't.
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Branding that starts
with your buyerEvery identity we build starts with a hypothesis about who's buying and why. The mood board comes later, if at all.
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Every campaign
carries a numberIf it doesn't move that number, we stop it. Nothing runs out of habit.
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The people who pitch
are the people who deliverNo handoff to a junior team once the ink is dry. There isn't one.
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Someone senior,
in your working dayThe UK, India and Australia between them cover the clock. You're never the client waiting overnight for a reply.
How a Project Actually Moves
Five stages, and you'll always know which one you're in.
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001
Immerse
We spend real time in your business, your market and your data before anyone opens a design file.
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002
Concept
We agree the one strategic angle everything else gets built around, and write it down so nobody drifts.
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003
Craft
Design, build and production, held to a standard your board would sign off.
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004
Amplify
The work goes live with a number attached, and a plan for hitting it.
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005
Evolve
We read the results, stop what isn't working and put more behind what is.
We Say Less
Our Stats Do The Talking
50+
Brands we've worked with
30+
Markets we actively operate in
92%
Average growth across performance accounts
100+
Projects taken from brief to live
Sector Experience That Doesn't Start From Zero
We've done your sector. Or one close enough to skip the learning curve.
The channels change by sector. The way buyers decide mostly doesn't. We've worked across enough categories to start every brief already knowing what didn't work last time.
Who's Running the Room
Meet the account team. There isn't another one behind us.
We staff on one rule. The people who win your business are the people who work on it. That starts with the founder.
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Vinny Hira
Founder & CEO
Founded Koncept and still takes the first call on every account. Fifteen-plus years in brand and growth across the UK, GCC and APAC.
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Louise Powell
Chief Financial Officer
Strategic financial leadership
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Casper Dean
Chief Marketing Officer
Strategic marketing leadership
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Matt Fletcher
Chief Operations Officer
Operational excellence specialist
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Shray Sehgal
Creative Director
15 years building brand identities for D2C and hospitality clients across three continents.
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Audrey Gillespie
Director of Globalisation - APAC
Runs the Adelaide office and the APAC accounts.
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Chetan Duvedi
Head of Operations
Builds the systems the work runs on, and the audits that keep it honest.
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Rudra Gomes
Head of Marketing
Former in-house strategist for two Fortune 500 retail brands; now shapes positioning for Koncept's global roster.
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Rahul Parmar
Head of SEO
What's Running Under the Hood
We Automate the Busywork So Strategy Gets the Attention
We're not precious about tools - we're precious about output. Here's what typically sits in our stack:
AI & Automation
- GPT-based research and content workflows, automated reporting pipelines
Analytics
- GA4,
- Looker Studio,
- Custom attribution dashboards
Martech
- HubSpot,
- Meta Ads Manager,
- Google Ads,
- Klaviyo
Design & Production
- Figma,
- Adobe Creative Suite,
- After Effects
Don't Take Our Word For It
Hear What Our Clients Have To Say
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“Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”
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“What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”
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“We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”
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“Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”
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“Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”
Culture And Values
How We Actually Operate Four Rules We Don't Bend On
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AI & Automation
GPT-based research and content workflows, automated reporting pipelines
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Analytics
GA4, Looker Studio, custom attribution dashboards
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Martech
HubSpot, Meta Ads Manager, Google Ads, Klaviyo
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Design & Production
Figma, Adobe Creative Suite, After Effects