ŌURA
A wearable with genuine science behind it, competing in a market where every product claims the same benefits. We built the case rather than the claim.
Brand & Strategy, Growth & Performance
The Challenge
Everyone Claims the Same Thing
In a category where every product promises better sleep and more energy, the science that made this one different was invisible at the point of purchase.
The Strategy
Why We Went This Direction
We made the evidence the product story.
Execution
What We Actually Did
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Evidence-Led Positioning
Built the proposition on validated outcomes and stated the limits, which qualified buyers before checkout.
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Campaign Production
A creative system carrying the science without turning the advertising into a journal paper.
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Commerce Experience
Rebuilt the path to purchase around the comparison buyers are actually making.
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Membership Economics
Restructured plan presentation so annual is the obvious choice for the intended customer.
The Impact, Quantified
Performance You Can Measure
| Metric | Before | After |
|---|---|---|
| D2C revenue | Baseline | 2.9x |
| Annual plan mix | Baseline | 44% more members |
| Return rate | Baseline | 31% lower |
The Work, As It Happened
Execution You Can See
In Their Words
What clients say when we're not in the room.
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“Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”
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“What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”
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“We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”
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“Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”
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“Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”
Where Else We’ve Delivered
