1. Introduction
Koncept Digital (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website or use our services, in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).
Our registered address is 107-111 Princess Road East, Leicester, LE1 7LA, United Kingdom.
2. Data Controller
Koncept Digital is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at:
- Email: hello@konceptdigital.co.uk
- Phone: 0121 461 8782
- Post: 107-111 Princess Road East, Leicester, LE1 7LA
3. Information We Collect
We may collect and process the following categories of personal data:
3.1 Information You Provide
- Contact information: name, email address, phone number, business name
- Enquiry details: information you provide when completing contact forms, requesting quotes, or subscribing to our newsletter
- Contract information: billing details, service agreements, and correspondence related to our services
3.2 Information Collected Automatically
- Technical data: IP address, browser type and version, operating system, time zone setting
- Usage data: pages visited, time spent on pages, navigation paths, referring URLs
- Cookie data: please see our Cookie Policy for full details
4. Lawful Basis for Processing
Under the UK GDPR, we rely on the following lawful bases to process your personal data:
- Consent: where you have given clear consent for us to process your data for a specific purpose (e.g., marketing communications)
- Contract: where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract
- Legitimate interests: where processing is necessary for our legitimate business interests, provided these are not overridden by your rights and freedoms
- Legal obligation: where processing is necessary to comply with a legal obligation
5. How We Use Your Data
We use the personal data we collect to:
- Respond to your enquiries and provide requested information
- Deliver and manage our digital marketing services
- Send you marketing communications (where you have opted in)
- Improve our website, services, and user experience
- Comply with legal and regulatory obligations
- Protect against fraud and ensure security of our services
6. Data Sharing
We do not sell your personal data to third parties. We may share your data with:
- Service providers: trusted third-party companies that assist us in operating our website and delivering our services (e.g., hosting providers, analytics tools, email platforms)
- Legal authorities: where required by law, regulation, or legal process
- Professional advisers: including lawyers, auditors, and accountants where necessary
All third-party service providers are required to process your data in accordance with applicable data protection legislation and our instructions.
7. International Transfers
Where we transfer personal data outside the United Kingdom, we ensure appropriate safeguards are in place, including:
- Transfers to countries with an adequacy decision from the UK Secretary of State
- Standard contractual clauses approved by the Information Commissioner’s Office (ICO)
- Other legally recognised transfer mechanisms
8. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Typical retention periods are:
- Enquiry data: 2 years from the date of last contact
- Client data: 6 years after the end of the contract (in line with HMRC requirements)
- Marketing consent records: retained for the duration of your subscription plus 1 year
9. Your Rights
Under the UK GDPR, you have the following rights:
- Right of access: to obtain a copy of the personal data we hold about you
- Right to rectification: to have inaccurate data corrected
- Right to erasure: to request deletion of your data in certain circumstances
- Right to restrict processing: to limit how we use your data
- Right to data portability: to receive your data in a structured, commonly used format
- Right to object: to object to processing based on legitimate interests or direct marketing
- Right to withdraw consent: where processing is based on consent, you may withdraw it at any time
To exercise any of these rights, please contact us at hello@konceptdigital.co.uk. We will respond within one month of receiving your request.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments.
11. Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
- Website: ico.org.uk
- Phone: 0303 123 1113
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.