Feeld — Identity
The identity system underneath the repositioning — built to hold a direct proposition across app, campaign and editorial without softening at the edges.
Brand & Strategy
The Challenge
A Brand That Changed With the Room
The identity had been adapted so often for different contexts that no two touchpoints looked related.
The Strategy
Why We Went This Direction
We settled the arguments in the system rather than per campaign.
Execution
What We Actually Did
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Identity System
Type, colour, image direction and motion, built to survive contexts that resist the brand.
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Voice Framework
The positions the brand takes and the language it uses, decided once.
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Component Library
Shared assets across app, web and campaign, so production starts from something.
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Governance
Documentation that answers the recurring questions without a meeting.
The Impact, Quantified
Performance You Can Measure
| Metric | Before | After |
|---|---|---|
| Creative turnaround | Baseline | 68% faster |
| Brand recall | Baseline | 3.4x in testing |
| Identity variants | 5 in circulation | 1 system |
The Work, As It Happened
Execution You Can See
In Their Words
What clients say when we're not in the room.
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“Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”
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“What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”
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“We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”
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“Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”
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“Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”
Where Else We’ve Delivered
