KREW
An eyewear brand whose product photography was doing all the work and none of the selling. We built a creative system that carries the brand and converts.
Creative Production
The Challenge
You Cannot Try These On
Eyewear is bought on fit and face, and the product photography showed neither.
The Strategy
Why We Went This Direction
We photographed faces, not frames.
Execution
What We Actually Did
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Creative System
A production format built around range of face and wear rather than catalogue frames.
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Product Experience
Product pages rebuilt around fit confidence, with the imagery doing the reassurance.
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Community Content
A structure that makes customer content usable rather than incidental.
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Retail Alignment
The same system carried into store, so channels reinforce each other.
The Impact, Quantified
Performance You Can Measure
| Metric | Before | After |
|---|---|---|
| Product page conversion | Baseline | 2.3x |
| User-generated content | Baseline | 45% more |
| Return rate | Baseline | 19% lower |
The Work, As It Happened
Execution You Can See
In Their Words
What clients say when we're not in the room.
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“Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”
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“What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”
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“We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”
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“Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”
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“Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”
Where Else We’ve Delivered
