Skip & Junos
A family brand selling to people with very little time and very little patience for being marketed at. Clarity did more than persuasion.
Creative Production, Growth & Performance
The Challenge
Designed for Browsing, Bought in a Hurry
The store was built as though customers would explore it. They were buying one-handed at 11pm.
The Strategy
Why We Went This Direction
We designed for the worst moment, not the best one.
Execution
What We Actually Did
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Mobile-First Rebuild
Restructured the store around one-handed use and interrupted sessions.
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Decision Reduction
Fewer choices at each step, with the common case as the default.
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Subscription Placement
Offered where it removes a task, not where it maximises the prompt.
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Lifecycle Messaging
Replenishment timed to actual consumption rather than a fixed schedule.
The Impact, Quantified
Performance You Can Measure
| Metric | Before | After |
|---|---|---|
| Mobile conversion | Baseline | 2.8x |
| Cost per purchase | Baseline | 37% lower |
| Subscribe rate | 24% | 61% |
The Work, As It Happened
Execution You Can See
In Their Words
What clients say when we're not in the room.
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“Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”
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“What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”
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“We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”
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“Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”
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“Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”
Where Else We’ve Delivered
