SCUDERIA FERRARI HPxPeroni
A partnership campaign across two of the most recognisable brands in their categories — where the risk is that neither ends up saying anything.
Creative Production
The Challenge
Two Logos, No Idea
Partnership work usually collapses into a logo lock-up and a hospitality programme, and says nothing on behalf of either party.
The Strategy
Why We Went This Direction
We found the thing both brands are actually about.
Execution
What We Actually Did
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Partnership Platform
A single idea both brands own, rather than a split message.
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Race-Weekend Production
A content model producing across the calendar at the speed of the sport.
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Trackside to Retail
The idea carried from the circuit through to the shelf.
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Recall Measurement
Measured on partner recall, not impressions delivered.
The Impact, Quantified
Performance You Can Measure
| Metric | Before | After |
|---|---|---|
| Race-weekend reach | Baseline | 94M |
| Social engagement | Category benchmark | 4.3x |
| Partner brand recall | Baseline | 2.6x |
The Work, As It Happened
Execution You Can See
In Their Words
What clients say when we're not in the room.
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“Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”
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“What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”
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“We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”
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“Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”
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“Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”
Where Else We’ve Delivered
