ACCOR
A hospitality group with dozens of properties, each doing its own marketing, and a parent brand nobody booked with directly.
Brand & Strategy, Growth & Performance
The Challenge
Forty Brands Competing With Each Other
Each property marketed itself, often against its sister property, and the group brand did nothing to earn a direct booking.
The Strategy
Why We Went This Direction
We gave the group a reason to exist at the moment of booking.
Execution
What We Actually Did
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Group Positioning
Defined what the parent brand offers that a single property cannot, and made it visible at booking.
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Property Framework
A system that lets each property keep its character without fragmenting the group.
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Direct Booking Experience
Rebuilt the path so booking direct is plainly the better option.
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Channel Economics
Measurement on direct share and commission, not on bookings alone.
The Impact, Quantified
Performance You Can Measure
| Metric | Before | After |
|---|---|---|
| Direct booking share | Baseline | 2.5x |
| OTA reliance | Baseline | 23% lower |
| Properties on system | 0 | 40 |
The Work, As It Happened
Execution You Can See
In Their Words
What clients say when we're not in the room.
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“Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”
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“What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”
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“We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”
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“Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”
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“Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”
Where Else We’ve Delivered
