Tiffany & Co.

A house whose recognition is total and whose digital experience had to earn the same standing as the store on Fifth Avenue.

Brand & Strategy, Creative Production

  • 3.5X High-value online orders
  • 48% More appointment bookings
  • 2.2X Return visits before purchase

Start A Project Get Similar Results

Luxury, Fashion & Retail

Brand & Strategy, Creative Production

16 weeks

Web, CRM, Boutique, Editorial

Make buying online feel like being in the room

The Challenge

Recognition Without Reassurance

Nobody needed convincing of the name. They needed convincing that a significant purchase could be made properly without walking in.

High-value orders stalled online and completed in store, which is fine until you count the customers who could not get to a store. The experience carried the brand beautifully and offered none of the service that makes a decision of that size comfortable.

The Strategy

Why We Went This Direction

We rebuilt the service, not the storefront.

The work concentrated on the things a boutique does that a website had not been asked to: guidance, provenance, the ability to ask a question and get a considered answer. The client can now begin online, continue with a person, and finish in whichever channel suits them.
  • Brand Repositioning
  • Conversion-Focused Web Design
  • Paid Acquisition
  • Retention Through Subscription Messaging

Execution

What We Actually Did

  1. Considered Purchase Journey

    Built for a decision made over weeks, not in a session.

  2. Provenance & Craft

    The detail that justifies the purchase, presented properly rather than linked to.

  3. Client Service Layer

    Access to a person built into the journey, with context carried across.

  4. Channel Continuity

    One client conversation across web, boutique and CRM.

  • Brand Repositioning
  • Conversion-Focused Web Design
  • Paid Acquisition
  • Retention Through Subscription Messaging

The Impact, Quantified

Performance You Can Measure

Metric Before After
High-value online orders Baseline 3.5x
Appointment bookings Baseline 48% increase
Return visits before purchase Baseline 2.2x

The Work, As It Happened

Execution You Can See

(Recommended visuals: before/after homepage screenshots, sample paid ad creative, revenue growth graph, funnel conversion chart)

In Their Words

What clients say when we're not in the room.

  • “Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”

    Rachel Simmonds

    Founder, Northfield Organics

  • “What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”

    James Whitfield

    Marketing Director, Harrow & Vale Properties

  • “We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”

    Sarah Delgado

    VP Marketing, Vantera Health Clinics

  • “Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”

    Michael Chen

    CEO, Loopline Technologies

  • “Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”

    Olivia Bennett

    Head of Brand, Coastal & Co.