We Are Koncept Digital

Collège Sainte-Anne

A private French-language institution founded in 1861, with a reputation built entirely offline and an admissions funnel that had never been designed.

Brand & Strategy, Growth & Performance

  • 2.4X Applications from digital channels
  • 38% More campus-visit bookings
  • 11 Programmes on one content system

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Education

Brand & Strategy, Growth & Performance

14 weeks, delivered across two admissions cycles

WordPress, Meta Ads, Google Ads, Email

Turn a respected local reputation into a measurable admissions pipeline

The Challenge

A Reputation That Did Not Travel

Families who knew the school chose it. Families who did not know it never found it — and the site did nothing to change that.

Admissions ran on word of mouth and open days. The site was an archive rather than a front door: programme information was hard to compare, the application path was unclear, and there was no way to tell which channels were actually producing applications.

The Strategy

Why We Went This Direction

We designed for the parent making a shortlist, not the school describing itself.

The information architecture was rebuilt around the questions families ask in the order they ask them — programmes, outcomes, cost, next step. Bilingual content was treated as a first-class requirement rather than a translation layer, and every path was pointed at a single measurable action: book a visit.
  • Brand Repositioning
  • Conversion-Focused Web Design
  • Paid Acquisition
  • Retention Through Subscription Messaging

Execution

What We Actually Did

  1. Admissions-First Architecture

    Restructured the site around the decision a family is making, with programme comparison and the application path reachable from anywhere.

  2. Bilingual Content System

    One editorial model serving both languages, so a programme update is made once rather than twice.

  3. Campus Visit Funnel

    A single measurable action across the site and campaigns, with reminders and follow-up built in.

  4. Channel Attribution

    Tracking that shows which channels produce applications, not just traffic.

  • Brand Repositioning
  • Conversion-Focused Web Design
  • Paid Acquisition
  • Retention Through Subscription Messaging

The Impact, Quantified

Performance You Can Measure

Metric Before After
Digital applications Baseline 2.4x year over year
Campus visit bookings Baseline 38% increase
Programme pages 11 unmanaged 1 content system

The Work, As It Happened

Execution You Can See

(Recommended visuals: before/after homepage screenshots, sample paid ad creative, revenue growth graph, funnel conversion chart)

In Their Words

What clients say when we're not in the room.

  • “Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”

    Rachel Simmonds

    Founder, Northfield Organics

  • “What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”

    James Whitfield

    Marketing Director, Harrow & Vale Properties

  • “We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”

    Sarah Delgado

    VP Marketing, Vantera Health Clinics

  • “Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”

    Michael Chen

    CEO, Loopline Technologies

  • “Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”

    Olivia Bennett

    Head of Brand, Coastal & Co.

Where Else We’ve Delivered

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