Deadstock Coffee — Platform
The follow-on engagement: taking a store that now looked right and making the economics behind it work at volume.
Growth & Performance
The Challenge
Growth That Cost More Than It Returned
Paid was scaling revenue and losing money doing it. Every new customer was profitable eventually and unprofitable on day one.
The Strategy
Why We Went This Direction
We fixed the first order before spending more on getting it.
Execution
What We Actually Did
-
Offer Architecture
Restructured the entry offer so a first order contributes rather than costs.
-
Landing Experience
Purpose-built pages per campaign angle, replacing traffic sent to the homepage.
-
Subscription Prompt
Moved the subscription decision to where intent is highest instead of the account page.
-
Spend Discipline
Scaled budget only against first-order contribution, so return held as spend rose.
The Impact, Quantified
Performance You Can Measure
| Metric | Before | After |
|---|---|---|
| Subscription revenue | Baseline | 2.2x |
| Cost per first order | Baseline | 29% lower |
| Return on ad spend | 1.9x | 4.1x |
The Work, As It Happened
Execution You Can See
In Their Words
What clients say when we're not in the room.
-
“Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”
-
“What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”
-
“We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”
-
“Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”
-
“Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”
Where Else We’ve Delivered
