ŌURA — Campaign
A campaign built to carry clinical evidence at the speed of a social feed — without flattening the science into another wellness promise.
Creative Production
The Challenge
Science Does Not Fit in Six Seconds
The proof was the product advantage, and proof is exactly what short-form advertising is worst at carrying.
The Strategy
Why We Went This Direction
We led with the consequence and let the evidence follow.
Execution
What We Actually Did
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Creative Platform
Built the campaign on the consequence of the data rather than the data itself.
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Production System
A shoot structure producing cut-downs for every placement from one production.
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Proof Layer
Landing experiences carrying the methodology for the audience that wants to check.
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Media Alignment
Placement matched to intent, so the deeper work is served where attention allows.
The Impact, Quantified
Performance You Can Measure
| Metric | Before | After |
|---|---|---|
| Qualified impressions | Baseline | 48M in quarter |
| Click-through | Category benchmark | 2.7x |
| Cost per acquisition | Baseline | 36% lower |
The Work, As It Happened
Execution You Can See
In Their Words
What clients say when we're not in the room.
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“Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”
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“What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”
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“We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”
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“Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”
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“Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”
Where Else We’ve Delivered
