ACCOR — Retail
The retail arm of the group programme: turning in-property retail from a gift shop into a brand experience guests actually buy from.
Creative Production
The Challenge
A Gift Shop in a Design Hotel
Guests were staying in carefully considered properties and walking past retail that felt like an airport concession.
The Strategy
Why We Went This Direction
We merchandised the stay, not the category.
Execution
What We Actually Did
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Retail Concept
Merchandising built from what guests already encounter in the property.
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Property Adaptation
One system, adapted per property without a bespoke design each time.
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Continuity to Online
The same range purchasable after checkout, so the stay extends.
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Attachment Measurement
Retail measured against occupancy, not in isolation.
The Impact, Quantified
Performance You Can Measure
| Metric | Before | After |
|---|---|---|
| Retail revenue per property | Baseline | 2.7x |
| Attachment rate | Baseline | 41% higher |
| Properties live | 0 | 12 |
The Work, As It Happened
Execution You Can See
In Their Words
What clients say when we're not in the room.
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“Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”
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“What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”
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“We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”
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“Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”
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“Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”
Where Else We’ve Delivered
