National Gallery of Canada
A national institution with a collection most of the country will never travel to see. The brief was to make the digital experience worth the visit on its own.
Brand & Strategy, Creative Production, Growth & Performance
The Challenge
A Collection Behind Glass, Twice
The gallery had digitised a great deal and made almost none of it findable. The site served the building rather than the collection.
The Strategy
Why We Went This Direction
We treated the collection as the destination, not the visit.
Execution
What We Actually Did
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Collection Experience
Rebuilt browsing around how people explore art — by theme, period and connection, not accession number.
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Exhibition Lifecycle
Show content that becomes part of the permanent record instead of disappearing at closing.
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Multilingual System
Six languages from a single editorial model, so a curator writes once.
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Visit Conversion
A clear path from browsing the collection to booking a visit, measured end to end.
The Impact, Quantified
Performance You Can Measure
| Metric | Before | After |
|---|---|---|
| Collection engagement | Baseline | 3.7x sessions |
| Online visit bookings | Baseline | 52% increase |
| Languages supported | 2 manual | 6 from one system |
The Work, As It Happened
Execution You Can See
In Their Words
What clients say when we're not in the room.
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“Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”
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“What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”
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“We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”
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“Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”
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“Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”
Where Else We’ve Delivered
