We Are Koncept Digital

Indicium AI

A pure-play AI consultancy with serious credentials and a brand that read like everyone else in the category. We rebuilt the positioning around what they could prove, then the site around how buyers actually evaluate them.

Brand & Strategy, Creative Production

  • 2.8X Qualified inbound leads
  • 14 Markets served from one brand system
  • 62% Shorter sales cycle on inbound

Start A Project Get Similar Results

Technology & SaaS, Professional Services

Brand & Strategy, Creative Production

10 weeks brand + 6 weeks build

Webflow, HubSpot, LinkedIn Ads

Turn deep technical credibility into a brand enterprise buyers shortlist

The Challenge

Expertise Nobody Could See

Indicium had the practitioners and the case history. What they did not have was a way to say it that separated them from every consultancy adding "AI" to a deck.

Enterprise buyers were arriving from referral, then stalling. The site described services rather than outcomes, the proof was buried, and procurement had nothing to take into a committee. The gap was not capability — it was legibility.

The Strategy

Why We Went This Direction

We led with proof rather than promise.

The positioning was rebuilt around the engagements they could evidence and the sectors where they had genuine pattern recognition. Everything downstream — the site structure, the sales collateral, the paid targeting — was reorganised so a buyer could reach the evidence in two clicks instead of six.
  • Brand Repositioning
  • Conversion-Focused Web Design
  • Paid Acquisition
  • Retention Through Subscription Messaging

Execution

What We Actually Did

  1. Positioning & Proof Architecture

    Rebuilt the value proposition around evidenced outcomes, then restructured the site so the proof sits where buyers look for it rather than behind a contact form.

  2. Brand System

    A single identity system that holds across fourteen markets without a local rebuild each time.

  3. Site Rebuild

    A Webflow build organised around buyer questions, with case evidence and technical depth reachable from every service page.

  4. Demand Engine

    Paid and organic aimed at named accounts, with tracking wired to pipeline rather than form fills.

  • Brand Repositioning
  • Conversion-Focused Web Design
  • Paid Acquisition
  • Retention Through Subscription Messaging

The Impact, Quantified

Performance You Can Measure

Metric Before After
Qualified inbound Baseline 2.8x within 3 quarters
Sales cycle 5.5 months 62% shorter on inbound
Brand consistency 6 local variants 1 system, 14 markets

The Work, As It Happened

Execution You Can See

(Recommended visuals: before/after homepage screenshots, sample paid ad creative, revenue growth graph, funnel conversion chart)

In Their Words

What clients say when we're not in the room.

  • “Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”

    Rachel Simmonds

    Founder, Northfield Organics

  • “What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”

    James Whitfield

    Marketing Director, Harrow & Vale Properties

  • “We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”

    Sarah Delgado

    VP Marketing, Vantera Health Clinics

  • “Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”

    Michael Chen

    CEO, Loopline Technologies

  • “Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”

    Olivia Bennett

    Head of Brand, Coastal & Co.

More Case Studies

Where Else We’ve Delivered