Feeld
A platform built on openness, in a category where most brands hedge. The work was about saying clearly what it is, to the people it is for.
Brand & Strategy, Creative Production
The Challenge
Hedged Language, Mixed Audience
The messaging had been softened to widen the funnel, and the result was a wider funnel full of people who left in week one.
The Strategy
Why We Went This Direction
We narrowed the message to widen the outcome.
Execution
What We Actually Did
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Brand Voice
Rewrote the proposition to be direct rather than diplomatic, and defined where the line sits.
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Acquisition Creative
Campaign work that qualifies rather than maximises reach, matched to onboarding.
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Editorial Platform
An owned content stream that does the explaining paid media cannot.
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Retention Loop
First-week experience aligned to the promise, with measurement on week-four rather than install.
The Impact, Quantified
Performance You Can Measure
| Metric | Before | After |
|---|---|---|
| Intent-qualified sign-ups | Baseline | 3.3x |
| Cost per activation | Baseline | 41% lower |
| Week-four retention | Baseline | 2.1x |
The Work, As It Happened
Execution You Can See
In Their Words
What clients say when we're not in the room.
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“Koncept rebuilt our entire online presence in under three months, and our online orders have nearly quadrupled since. They think like a partner, not a vendor.”
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“What stood out was how few people we had to talk to get things done. One team, one point of contact, and the work still felt senior at every step.”
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“We've worked with agencies twice their size that couldn't move this fast without breaking something. Koncept hasn't dropped a ball yet.”
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“Their strategy work alone justified the engagement. The creative and performance marketing that followed just compounded it.”
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“Time zones were never an issue. It genuinely felt like they were down the hall, even with a twelve-hour difference.”
Where Else We’ve Delivered
