Private Medical Clinic
Scaling marketing across 10 private medical clinic locations while maintaining consistent brand messaging and patient experience, generating £850K in additional annual revenue through coordinated digital strategies.
Industry
Multi-location Private Medical
Location
10 Locations, UK
Duration
18 months
The Results
Measurable outcomes that demonstrate the impact of our partnership.
£2.7M
Additional Annual Revenue
8+
Clinics Managed
-35%
Cost Per Acquisition
80%
Appointment Fill Rate
The Challenge
Multi-Location Complexity
Managing marketing for 10 locations with different services, clinicians, and local competition required a sophisticated approach.
Brand Consistency
Each clinic had developed its own marketing style over the years, creating an inconsistent brand experience for patients.
Centralised Reporting
The group needed visibility into marketing performance across all locations to make informed investment decisions.
Our Solution
A comprehensive approach tailored to address each challenge and drive measurable results.
Unified Brand Framework
Developed a cohesive brand identity with flexible elements that could be localised while maintaining group-wide consistency across all 10 clinics.
Location-Specific SEO
Created individual SEO strategies for each clinic targeting their specific local areas and service specialities.
Centralised Ads Management
Built a shared Google Ads account structure allowing budget allocation across locations based on performance and capacity.
Unified Analytics Dashboard
Implemented a custom dashboard providing real-time visibility into leads, costs, and conversions across all 10 clinics.
Content Hub Strategy
Created a central content library that could be customised for each location, ensuring quality while reducing production costs.
Cross-Location Remarketing
Developed remarketing campaigns that could direct patients to their nearest clinic based on geographic signals.
Services Used
"Managing marketing across multiple clinics was a nightmare before Koncept Digital. Now we have clarity, consistency, and measurable results across all our locations. They've become an essential part of our growth strategy."
Merima Sadic
Private Medical Clinic