Landmark Dental
How we helped Landmark Dental triple their patient bookings in just 6 months through targeted SEO and PPC campaigns, resulting in a 285% increase in new patient enquiries.
Industry
Dental Practice
Location
Hemel Hempstead
Duration
6 months
The Results
Measurable outcomes that demonstrate the impact of our partnership.
+285%
Increase in Enquiries
Page 1
Google Rankings
£4.20
Cost Per Lead
450%
Return on Ad Spend
The Challenge
Intense Local Competition
Operating in one of London's most competitive dental markets with over 50 practices within a 2-mile radius, making it difficult to stand out in search results.
Low Online Visibility
The practice was ranking on page 3-4 of Google for key treatment terms, resulting in minimal organic traffic and heavy reliance on word-of-mouth referrals.
Ineffective Previous Marketing
Previous agency had been running generic PPC campaigns with poor targeting, resulting in low-quality leads and wasted budget.
Our Solution
A comprehensive approach tailored to address each challenge and drive measurable results.
Local SEO Overhaul
Complete optimisation of Google Business Profile, local citations, and on-page SEO targeting high-intent local keywords like 'dentist near me' and treatment-specific terms.
Targeted PPC Campaigns
Restructured Google Ads account with treatment-specific campaigns, negative keyword refinement, and location-based targeting for maximum ROI.
Content Marketing Strategy
Created educational content addressing common patient questions, establishing the practice as a trusted authority in cosmetic and restorative dentistry.
Conversion Rate Optimisation
Redesigned key landing pages with clear CTAs, trust signals, and streamlined booking forms to convert more visitors into enquiries.
Review Generation System
Implemented automated review request system that increased Google reviews from 45 to 180+ within 6 months.
Analytics & Tracking
Set up comprehensive tracking to measure cost per lead, patient acquisition cost, and lifetime value for data-driven optimisation.
Services Used
"Koncept Digital transformed our practice. We went from struggling to fill appointments to having a 3-week waiting list for new patients. Their understanding of dental marketing is unmatched."
Amit Duggal
Principal Dentist, Landmark Dental