Brighton Aesthetics Clinic
Repositioning a cosmetic clinic as a premium provider through brand strategy and targeted digital marketing, resulting in a 180% increase in consultation bookings and higher average treatment values.
Industry
Aesthetic Medicine
Location
Brighton, East Sussex
Duration
8 months
The Results
Measurable outcomes that demonstrate the impact of our partnership.
+180%
Consultation Bookings
+45%
Average Treatment Value
12K+
Instagram Followers
3.2%
Engagement Rate
The Challenge
Price-Focused Competition
Local competitors were racing to the bottom on pricing, creating a perception that aesthetics was a commodity rather than a specialist service.
Inconsistent Brand Messaging
The clinic's marketing lacked cohesion, with mixed messaging that didn't reflect their premium positioning and medical expertise.
Social Media Overwhelm
Attempts to maintain presence across multiple platforms had resulted in inconsistent quality and minimal engagement.
Our Solution
A comprehensive approach tailored to address each challenge and drive measurable results.
Brand Repositioning
Developed a premium brand identity emphasising medical expertise, natural results, and personalised treatment plans over discount pricing.
Instagram Strategy
Focused social efforts on Instagram with high-quality before/after content, educational Reels, and authentic practitioner stories.
Influencer Partnerships
Partnered with local micro-influencers for authentic treatment documentation and testimonials that resonated with target demographics.
Educational Content Hub
Created comprehensive treatment guides addressing patient concerns, setting expectations, and building trust before the first consultation.
Targeted Facebook Ads
Developed audience segments based on demographics, interests, and behaviours to reach ideal patients with relevant messaging.
Booking Funnel Optimisation
Streamlined the journey from ad click to consultation booking with dedicated landing pages and instant booking capability.
Services Used
"Koncept Digital helped us escape the price war and build a brand that attracts patients who value expertise over discounts. Our consultations are now with patients who are ready to invest in themselves."
Dr. Emma Collins
Medical Director, Brighton Aesthetics Clinic