Birmingham Hair Clinic
Dominating local search results and building a referral network for a growing hair restoration clinic, achieving a 320% increase in qualified leads and establishing market leadership in the West Midlands.
Industry
Hair Restoration
Location
Birmingham, West Midlands
Duration
10 months
The Results
Measurable outcomes that demonstrate the impact of our partnership.
+320%
Qualified Leads
#1
Local Search Rankings
28
Referral Partners
68%
Consultation Conversion Rate
The Challenge
Understanding the obstacles our client faced helped us develop a targeted strategy for success.
Regional Competition
Competing against London clinics that marketed heavily in Birmingham, requiring a strong local presence and differentiation.
Lead Quality Issues
Previous marketing efforts generated enquiries, but many were unqualified or price-shopping leads that wasted consultation time.
Limited Referral Network
Unlike established competitors, the clinic had few relationships with GPs and dermatologists who could refer patients.
Our Solution
A comprehensive approach tailored to address each challenge and drive measurable results.
Local Authority Building
Positioned the clinic as Birmingham's premier hair restoration destination through local PR, community involvement, and educational events.
Lead Qualification System
Implemented multi-step forms and phone qualification to ensure consultations were only booked with serious, qualified prospects.
SEO for Hair Restoration
Comprehensive SEO campaign targeting hair loss and restoration terms specifically for the Birmingham and West Midlands area.
Healthcare Professional Outreach
Developed a B2B marketing program targeting GPs, dermatologists, and trichologists to build a referral network.
Patient Journey Mapping
Created content and touchpoints for every stage from initial awareness through post-procedure care and advocacy.
Video Testimonial Campaign
Produced high-quality patient testimonial videos showcasing real results and the clinic experience.
Services Used
"Koncept Digital transformed our lead quality dramatically. We went from wasting hours on unqualified consultations to meeting patients who were ready and able to proceed. The referral network they helped us build has been invaluable."
Dr. Priya Sharma
Clinical Director, Birmingham Hair Clinic