Berkeley Hair Clinic Harley Street
Generating high-value leads for a premium hair transplant clinic through targeted PPC campaigns and conversion optimisation, resulting in £2.1M in attributable revenue within the first year.
Industry
Hair Restoration
Location
Harley Street, London
Duration
12 months
The Results
Measurable outcomes that demonstrate the impact of our partnership.
£2.1M
Attributable Revenue
340%
Return on Investment
£85
Cost Per Consultation
45%
Consultation to Procedure Rate
The Challenge
High Cost Per Acquisition
Hair transplant procedures are high-value but also highly competitive in paid advertising, with average CPCs exceeding £15 for key terms.
Long Decision Cycle
Patients typically research for 6-12 months before booking a consultation, making attribution and nurturing complex.
Trust & Credibility
As a newer clinic on Harley Street, they needed to build credibility against established competitors with decades of reputation.
Our Solution
A comprehensive approach tailored to address each challenge and drive measurable results.
Multi-Channel PPC Strategy
Developed campaigns across Google, Facebook, and Instagram targeting different stages of the patient journey from awareness to decision.
Video Marketing Campaign
Created patient testimonial videos and educational content showcasing the procedure and results to build trust and engagement.
Lead Nurturing Automation
Implemented email sequences and remarketing campaigns to stay top-of-mind during the lengthy decision-making process.
Landing Page Optimisation
A/B tested landing pages with before/after galleries, trust signals, and financing options to maximise conversion rates.
CRM Integration
Connected marketing data to their CRM to track the full patient journey from first click to procedure completion.
Competitor Targeting
Strategic campaigns targeting patients researching competitors, highlighting unique differentiators and surgeon expertise.
Services Used
"The team at Koncept Digital understands the unique challenges of marketing high-value medical procedures. Their strategic approach to paid advertising has been instrumental in our clinic's rapid growth."
Dr Kieran Dayah
Lead Surgeon, Berkeley Hair Clinic Harley Street