Koncept Digital

About Us

Medical Marketing Specialists

We're a team of healthcare marketing experts passionate about helping medical practices grow. With over a decade of experience, we understand the unique challenges of marketing in the healthcare sector.

10+
Years in Healthcare Marketing
150+
Medical Clients Served
98%
Client Retention Rate
£50M+
Client Revenue Generated
Our Story

Built for Healthcare, From Day One

Koncept Digital was founded in 2021 with a simple mission: to provide medical and healthcare businesses with marketing services that truly understand their unique needs.
After years of working at general marketing agencies and seeing healthcare clients struggle with generic strategies that didn’t account for compliance requirements or the sensitivity of medical marketing, our founder decided there had to be a better way.

Today, we’re proud to be a leading healthcare-focused digital marketing agency, serving dental practices, GP surgeries, private clinics, and specialist medical businesses across the country.

GDPR compliant data handling
ASA and CAP code adherent campaigns
CQC-aware marketing strategies
Medical advertising expertise
What We Stand For

Our Values

These principles guide everything we do and set us apart from generic marketing agencies.

Results-Driven

We focus on metrics that matter – new patients, revenue growth, and ROI – not vanity metrics.

Healthcare-Focused

We work exclusively with medical and healthcare businesses, bringing unmatched sector expertise.

Partnership Approach

We see ourselves as an extension of your team, invested in your long-term success.

Compliance First

Every campaign we create is fully compliant with UK healthcare advertising regulations.

Our People

Meet the Team

Our leadership team brings decades of combined experience in healthcare marketing, delivering measurable results for practices across the globe.

Vinny Hira

Founder & CEO

20+ years in business and marketing

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Louise Powell

Chief Financial Officer

Strategic financial leadership

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Casper Dean

Chief Marketing Officer

Strategic marketing leadership

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team-matt-B-jEOmMR

Matt Fletcher

Chief Operations Officer

Operational excellence specialist
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Himanshu Sethi

Chief Technology Officer

Technology and innovation leader
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team-simon-DRozFH5O

Dr. Simon Khela

Healthcare Strategy Director

Clinical strategy and compliance expert
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Dhananjay Grover

Head of SEO

SEO specialist

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Gatik Vij

Head of PPC

PPC Meta specialist
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Our Expertise

Why We Focus on Healthcare

Marketing in the healthcare sector isn’t like marketing in any other industry. There are strict regulations, sensitive patient concerns, and ethical considerations that generic agencies simply don’t understand.
By focusing exclusively on healthcare, we’ve developed deep expertise in:
  • Navigating UK healthcare advertising regulations (ASA, CAP, MHRA)
  • GDPR-compliant patient data handling and marketing
  • Understanding the patient journey from search to booking
  • Creating trustworthy content that builds patient confidence
    • Work With Us

    Ready to Work With Healthcare Marketing Experts?

    Book a free consultation and discover how we can help grow your practice.
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    Vinny Hira

    Founder & CEO

    With over 20 years of experience in business strategy and marketing, Vinny founded Koncept Digital with the vision of creating a specialist agency that truly understands the healthcare sector. His entrepreneurial drive and deep knowledge of digital marketing have helped over 150 medical practices across the UK achieve measurable growth. Vinny oversees all client strategy and ensures every campaign delivers real ROI.

    Contact Vinny


    Louise Powell

    Chief Financial Officer

    Louise brings a wealth of financial expertise to Koncept Digital, ensuring the agency operates with precision and sustainability. With a background in corporate finance and business operations, she manages budgeting, forecasting, and financial planning to support the agency's continued growth. Louise plays a key role in client contract management and ensuring cost-effective campaign delivery.

    Contact Louise


    Casper Dean

    Chief Marketing Officer

    Casper leads the marketing vision at Koncept Digital, driving brand strategy and client acquisition through innovative campaigns. With deep expertise in healthcare marketing, he ensures every initiative aligns with the agency's mission to deliver measurable results for medical practices across the UK.

    Contact Casper


    Matt Fletcher

    Chief Operations Officer

    Matt oversees the day-to-day operations of Koncept Digital, ensuring seamless project delivery and team coordination. His focus on process optimisation and quality control means clients receive consistently outstanding service, on time and within budget.

    Contact Matt


    Himanshu Sethi

    Chief Technology Officer

    Himanshu drives the technological strategy at Koncept Digital, from website development platforms to data analytics infrastructure. His expertise in modern web technologies and automation ensures clients benefit from cutting-edge digital solutions that maximise performance and user experience.

    Contact Himanshu


    Dr. Simon Khela

    Healthcare Strategy Director

    Dr. Simon Khela brings invaluable clinical insight to the agency's strategic direction. With firsthand experience in healthcare practice management, he ensures all marketing strategies are grounded in real-world clinical understanding and fully compliant with UK healthcare advertising regulations.

    Contact Simon


    Dhananjay Grover

    Head of SEO

    Dhananjay has been specialising in healthcare SEO since 2012, making him one of the most experienced medical SEO practitioners in the UK. He has helped dozens of practices achieve first-page rankings for competitive local and national keywords. Dhananjay stays ahead of algorithm changes and applies data-driven strategies to consistently grow organic traffic and patient enquiries for clients.

    Contact Dhananjay


    Gatik Vij

    Head of PPC

    Gatik is a PPC and Meta Ads specialist with extensive experience running paid campaigns for healthcare businesses. He manages significant annual ad budgets across dental, aesthetic, and private clinic accounts, consistently achieving cost-per-lead targets well below industry benchmarks. Gatik's expertise in healthcare-specific ad compliance ensures every campaign meets ASA and Google's medical advertising policies.

    Contact Gatik