Manchester GP Practice
Building a sustainable patient acquisition strategy for a growing private GP practice in Greater Manchester, achieving 450% ROI on marketing spend and establishing a strong local presence.
Industry
General Practice
Location
Greater Manchester
Duration
9 months
The Results
Measurable outcomes that demonstrate the impact of our partnership.
450%
Marketing ROI
+180%
New Patient Growth
15
Corporate Clients Won
4.9★
Average Review Rating
The Challenge
NHS Competition
Competing with free NHS services meant clearly communicating the value proposition of private GP care to justify the cost.
Limited Brand Awareness
As a relatively new practice, they had minimal recognition in the local community and struggled to differentiate from competitors.
Service Mix Complexity
The practice offered everything from routine appointments to specialist services, making targeted marketing challenging.
Our Solution
A comprehensive approach tailored to address each challenge and drive measurable results.
Value Proposition Development
Clearly articulated the benefits of private GP care: same-day appointments, longer consultations, continuity of care, and specialist referrals.
Local SEO Dominance
Optimised for 'private GP' and health concern-related searches across Manchester, achieving top 3 rankings for key terms.
Service-Specific Campaigns
Created targeted campaigns for high-value services like health screenings, travel vaccinations, and occupational health.
Corporate Partnerships
Developed B2B marketing targeting local businesses for occupational health services and corporate membership packages.
Patient Education Content
Created comprehensive guides on when private GP care makes sense, addressing common objections and building trust.
Review & Referral Program
Implemented systems to encourage patient reviews and word-of-mouth referrals, leveraging satisfied patients as advocates.
Services Used
"Koncept Digital helped us find our voice in a crowded market. Their understanding of the private healthcare sector and GDPR compliance gave us confidence that our marketing was both effective and appropriate."
Dr. Robert Chen
Practice Director, Manchester GP Practice