DrHair
Scaling the online presence of DrHair, the UK's #1 wholesale supplier of hair loss treatments to specialist clinics, now selling directly to consumers. Through SEO, PPC, and Meta advertising, we drove a 410% increase in online orders and established DrHair as a trusted direct-to-consumer brand.
Industry
Hair Loss Treatments
Location
London, UK
Duration
8 months
The Results
Measurable outcomes that demonstrate the impact of our partnership.
+410%
Online Orders
6.2x
Return on Ad Spend
+350%
Organic Traffic
+280%
Revenue Growth
The Challenge
Understanding the obstacles our client faced helped us develop a targeted strategy for success.
Wholesale to D2C Transition
DrHair had 30+ years of B2B success supplying pharmacies and clinics, but lacked brand recognition among individual consumers searching for hair loss treatments online.
Competing Against Established D2C Brands
The online hair loss treatment market is dominated by heavily funded competitors with strong brand awareness, making it difficult to capture market share as a newcomer to D2C.
Building Consumer Trust
Consumers needed reassurance that an online provider could deliver the same clinical-grade, UK-licensed treatments they'd receive from a specialist clinic.
Our Solution
A comprehensive approach tailored to address each challenge and drive measurable results.
SEO & Content Strategy
Built a comprehensive SEO strategy targeting high-intent keywords like 'healthcare jobs in Dubai', 'DHA license process', and 'medical recruitment UAE', positioning Dr Expat as an industry authority.
Google PPC Campaigns
Launched targeted search and shopping campaigns capturing consumers actively seeking hair loss solutions, with optimised ad copy highlighting UK-licensed products and guaranteed lowest prices.
Meta Advertising Strategy
Developed awareness and conversion campaigns across Facebook and Instagram, using video testimonials and before/after content to build brand trust and drive purchases.
Conversion-Optimised Product Pages
Redesigned product pages to highlight clinical effectiveness, Trustpilot ratings (4.5/5), and the simple 3-step ordering process to maximise add-to-cart rates.
Retargeting Funnels
Implemented cross-platform retargeting across Google and Meta to re-engage visitors who viewed products but didn't complete their medical questionnaire or purchase.
Trust & Social Proof
Showcased DrHair's heritage as the #1 supplier to UK clinics, Trustpilot reviews, and real patient video testimonials to overcome consumer hesitation about online treatments.
Services Used
"Koncept Digital understood our unique position as a wholesale supplier moving into D2C. Their multi-channel approach across SEO, PPC, and Meta helped us build a consumer brand that reflects the clinical excellence we've been known for in the industry for over 30 years."
Holly Butler
DrHair